30-31 March 2022 | Distinction Hotel, Rotorua, New Zealand

DigitalAG 2022 brings together technology leaders, agritech developers, early adopters and the next generation of primary industry operators. This event showcases the digital technologies transforming the agricultural and horticultural sectors. Formally MobileTECH Ag, this is a must-attend event for NZ's agritech community.

Premium Partner
Strategic Partner
Register NowSuper Early-Bird | Ending 22 Dec 2021

Latest Updates

Latest Tweets


This year has flown by. It's now December and only a couple of weeks before DigitalAg 2022 super early bird closes. #DigitalAg2022

Thanks, Gavin McEwen for the kind words, "For a decade, the DigitalAg has been instrumental in bringing together like-minded people to progress technologies within the agricultural industry. It provokes thought and collaboration."

Komal Patel from Agthentic is another keynote presentation we are looking forward to at next year's DigitalAg 2022 event @agthentic

Here is a good write up about the recently released Water Security and Availability in Aotearoa NZ report

Event Details

What is Covered?

MobileTECH Ag has been running annually since 2013. It has become one of the only events of its type in New Zealand to bring together the technology leaders from right across the agricultural and horticultural sectors.

Now in our 10th year, we are pleased to announce that DigitalAG is the NEW name for this event going forward.

The event had evolved past the old MobileTECH Ag name. No longer is mobility or wireless a leading feature - it's now just a given. The real innovation is in digital platforms that capture real-time data and converts it into practical information that drives productivity.

DigitalAG is short for digital agriculture. It covers agritech developments in artificial intelligence, machine learning, Internet of Things (IoT), blockchain, robotics, computer vision, app software, edge computing, automation,  sensors, big data, satellite mapping, UAVs, augmented & virtual reality and much, much more.

The NZ Government sees agritech, both locally and on the international stage, as a key growth sector. Our event's strategic partner, AgritechNZ, has been at the forefront of bringing the industry together and building significant support from Government and international investors. It is an exciting time. It is also an important opportunity to create real solutions and improve productivity within the food and fibre sector.

DigitalAG 2022 will continue to be the major networking event for agritech professionals in New Zealand.

View Programme

Health & Safety
The health and safety of everyone who participates in this event is our top priority. Click here to learn more about how we host safe events and why you can book with confidence.

Covid-19 and Vaccination Certificate
Public health guidelines as advised by the Ministry of Health will strictly be adhered to by the event organisers, Innovatek Ltd. As directed by the NZ Government, all attending this event will be required to be vaccinated.

Everyone attending or working at the event venue, will need to have with them on arrival, a vaccination certificate (either digital or paper). This will be scanned for verification before entering the venue. Click here for further details.

Warning: Attendee List Scam | Large events are increasingly the target of scammers who offer to sell our attendee list to people like you. Please note we will NEVER sell or provide your contact details to any third party.

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Date & Venue | 30-31 March 2022, Rotorua, New Zealand

DigitalAG 2022 is being hosted at the Distinction Hotel in Rotorua, New Zealand. This is an easy trip from Auckland and is a central meeting place for NZ's fertile farmlands, orchards and agritech community. As the cutlural centre of NZ, Rotoura's major regional airport helps connect attendees from throughout the country - and beyond.

Interested in Presenting?

We work closely with a wide range of New Zealand, Australian and international companies, technology suppliers, researchers and industry bodies to develop a strong and innovative programme.

We want to hear from innovators, developers, entrepreneurs and early adopters of digital technologies within the agricultural and horticultural sectors. 

Become a Sponsor

DigitalAG 2022 offers a tremendous opportunity for companies involved in technology and development to maximise their exposure to New Zealand’s primary industry and agritech companies.

Sponsors and supporters play an essential role in the continued success and growth of this key technology event and its mission to help reshape the future of agritech.

Technologies Covered

Wireless technologies ⋅ Artificial Intelligence ⋅ Machine Learning ⋅ Internet of Things ⋅ Augmented & Virtual Reality ⋅ Blockchain ⋅ Edge Computing ⋅ Automation ⋅ Sensors ⋅ Platforms ⋅ Connectivity ⋅ Big Data ⋅ Robotics ⋅ UAVs ⋅ Satellite Mapping ⋅ Remote Assistance ⋅ Data Ownership ⋅ Apps and more

Who Will Attend?

Technology developers and suppliers ⋅ Agritech companies ⋅ Corporate producers (large scale farms, orchards and plantations) ⋅ R&D managers ⋅ IT managers ⋅ Entrepreneurial operators ⋅ Early adopters ⋅ Industry consultants ⋅ Researchers ⋅ Public sector organisations

Event Speakers

Featured image for “Bridgit Hawkins | 2022”

Bridgit Hawkins
Chief Sustainability Officer, CropX Ltd

From my earliest days of helping on the family farm to founding a technology business focused on enabling financial and environmental sustainability for farmers, I am passionate about making a difference in the agricultural sector.

Featured image for “Mark Harris | 2022”

Mark Harris
Marketing Manager, Gallagher Group

The intersection of digital technologies and pastoral production systems has well and truly arrived. By working together, the sector can deliver a digitally enabled farm of the future that is better for livestock, the land, the consumer and the farmer.

Featured image for “Gavin McEwen | 2022”

Gavin McEwen
CEO, Farmax

Gavin's focus is on furthering the potential of New Zealand pastoral agriculture through adoption of information technology, believing that transparency and collaboration among the agricultural service industry is long overdue and is key to unlocking that potential.

Featured image for “Greg Bodeker | 2022”

Greg Bodeker
Co-Director, Kanute

Changes in the regulatory environment, and in consumer expectations, requires rapid deployment of digital technologies across New Zealand's agricultural sector. We must take the current when it serves, or lose our ventures (thanks to Shakespeare).

Featured image for “Kylie Hall | 2022”

Kylie Hall
Chief of Storytelling and Other Stuff, Hectre

The fruit tech sector has become one of the most exciting spaces to be working in. As the global appetite for technology increases, the pressures of growing escalate, and the deep need for greater insights builds, the perfect storm is brewing.

Featured image for “Jaco Fourie | 2022”

Jaco Fourie
Machine Vision Manager, Lincoln Agritech

Precision agriculture has made extensive use of new technology to automate and improve common tasks. However, the pervasive use of this technology also highlighted the limitations that researchers must overcome to get practical, economically viable outputs to farmers.

Featured image for “Komal Patel | 2022”

Komal Patel
Principal Advisor, Agthentic Group

Komal's work focuses on scaling the adoption of innovation and future-proofing the food and agriculture system so that it can be sustainable, profitable, and resilient.

Featured image for “Kit Franklin | 2022”

Kit Franklin
Agricultural Engineering Senior Lecturer, Harper Adams University

Kit's research focuses on sustainable future farming systems, with the most notable project to date being the award-winning Hands Free Hectare

United Kingdom


We have been working closely with a wide range of New Zealand, Australian and international companies, technology suppliers, researchers and government bodies within the agritech community to develop a strong and innovative programme.

If you have any questions about the programme, please contact Ken Wilson at or (+61) 452 262 337.

DigitalAG 2022 Programme

30-31 March 2022, Rotorua, New Zealand + Virtual Online
DAY ONE | Wednesday 30 March 2022
Timezone: NZDT

9.00am - 12.00pm

Pre-Event Workshop

Conference Programme

Conference Registrations + Lunch + Networking


Welcome & Introduction


Session 1 | Technology Trends Post-Covid


Innovation in a post-covid world

Microsoft NZ (TBC)


An essential update on NZ's agritech roadmap

Brendan O'Connell, CEO, Agritech NZ


The forces shaping the future of food and ag

Komal Patel, Principal Advisor, The Agthentic Group, Australia (via Video Link)


Session Panel Discussion - Technology Trends Post-Covid

Session 2 | Ag Data Digitisation


Strategic planning for scalable data transformation in the agriculture sector

Nicolas Erdody, CEO, Open Parallel


Digitisation and traceability of supply chains

Emma Wheeler, Head Of Strategy, Trust Codes + Paul Ryan, Director, Trust Codes

Afternoon Tea + Networking


Session Panel Discussion - Ag Data Digitisation

Session 3 | Applying Machine Vision and AI Smarts


Using machine vision to automate on-farm livestock monitoring and better understand the animal health

Greg Peyroux, Managing Director, Iris Data Science


The limits of computer vision and machine learning in precision agriculture and how we can do better

Jaco Fourie, Machine Vision Manager, Lincoln Agritech


Session Panel Discussion - Applying Machine Vision and AI Smarts


TECH Talks

Short, sharp presentations that showcase and highlight some of the best up and coming agritech innovations, products, services and collaborative opportunities.


Drinks + Refreshments + Networking
DAY TWO | Thursday 31 March 2022
Timezone: NZDT


How UK's Hands Free Farm project helped drive ag robotics

Kit Franklin, Senior Lecturer, Agricultural Engineering, Harper Adams University, United Kingdom (via Video Link)

Session 4 | Rethinking Agritech Business Models


A rethink on collaboration, integration and rationalisation between agritech companies in NZ

Gavin McEwen, CEO, Farmax Ltd & COO, FarmIQ Ltd


Clever Simplicity - what it means and what's the impact if you don't have it

Kylie Hall, Storyteller, Hectre Orchard Management


Different perspectives: Founder and corporate Insights on launching a hardware Agtech startup

Ian Reilly, Founder, Agersens, Australia + Mark Harris, Global Marketing Manager - Animal Management, Gallagher Group


Session Panel Discussion - Rethinking Agritech Business Models


Morning Tea + Networking

Session 5 | Ag Climate Technologies


Is environmental innovation the next big thing in agritech?

Bridgit Hawkins, CSO, CropX


Perils, pitfalls and promises of climate models in meeting the needs of mandatory climate risk reporting

Greg Bodeker, Co-Director, Kanute


Session Panel Discussion - Ag Climate Technologies


Conference Learnings

A summary of developments, key learnings and take-aways over the event's presentations and industry discussions.


Conference Concludes + Lunch + Networking
Post Event Workshop

1.00pm - 3.00pm

Post-Event Workshop

Event Sponsorship

Become a DigitalAG 2022 Event Sponsor and Exhibitor

DigitalAG 2022 offers a tremendous opportunity for companies involved in technology and development to maximise their exposure to New Zealand’s primary industry and agritech companies. Sponsors and supporters play an essential role in the continued success and growth of this key technology event and it's mission to help reshape the future of agritech.

Exhibition spaces are always at a premium and we have a well-deserved reputation of providing both sponsors and exhibitors with a unique platform for promoting their products and services to the industry. For a full range of futher sponsorship options and benefits, please contact our Sponsorship Manager, Gordon Thomson, via (+64) 7 921 1384 or

Past Sponsor Recommendations

  • “Exceptionally well organised and well attended”
  • “Excellent New Zealand and Australian contacts at this event”
  • "Lots of new connections which we can now collaborate with”
Premium Partner
Featured image for “ModuSense”
Strategic Event Partner
Featured image for “Agritech NZ”
Media Partner
Featured image for “Agrimedia”
Event Sponsors
Featured image for “Landkind / GPS-It”
Featured image for “Scopious IoT / Go Wireless NZ”
Featured image for “Eagle Technology”
Featured image for “Cucumber”
Featured image for “Agrigate”
Featured image for “TracMap”
Featured image for “Rezare Systems”
Featured image for “Mobile Mentor”
Featured image for “AsureQuality”

Registration Rates

Rotorua, New Zealand
In-Person Event

Super Early-Bird Rates
(Ending 22 Dec 2021)

Single Rate | $495 + GST | save $255

Group Rate | $450 + GST | save $255
(3+ Delegates)

Small Independent Rate | $350 + GST
(Farming/Growing operations with 10 or less employees)

Register HereGeneral In-Person
Register HereIn-Person Agritech NZ Members
Agritech NZ Members receive a 15% discount off standard individual and group in-person rates. This is calculated before payment. If other promotional specials offer a better rate, the lowest total will be applied.
Virtual Event
Open to small farming/growing operations and international attendees

Virtual Rates
(GST does not apply to virtual international attendees)

Virtual Event Rate | $495 + GST*

Small Independent Rate | $350 + GST*
(Farming/Growing operations with 10 or less employees)

Register HereVirtual Event

Registration Details

General Notes:

  • The Conference Rate refers to your attendance in person at the Rotorua conference and exhibitions
  • Virtual Event registrations can be booked. These apply to companies from the South Island and Internationals.
  • All prices exclude GST (15%).
  • * For virtual online registrations from outside New Zealand, GST does not apply.
  • A credit card processing fee of 2.9% will be charged for all transactions.
  • To be eligible for the Super Early-Bird or Early-Bird Rates, registrations and payment must be received on or before the listed dates above.
  • For those attending the Rotorua event, the event registration payment covers morning and afternoon teas, lunches, refreshments, a conference handbook, post-event access to presentation PPT’s (electronic download of PDF’s for those presentations where presenter approval has been given) and recorded presentations, for a limited time and where speaker approval has been given.
  • For Virtual Event registrations, your registration payment covers live access to all conference presentations, post-event access to presentation PPT’s (electronic download of PDF’s for those presentations where presenter approval has been given) and recorded presentations, for a limited time and where speaker approval has been given.

COVID-19 related information:

  • The event organiser will work diligently to ensure that all instructions provided by the New Zealand Government and Health Authorities, relating to travel and the running of events because of COVID-19 are strictly adhered to. You can be sure that we will have all measures in place to safeguard your health and safety.
  • It is the responsibility of the sponsor, exhibitor or delegate, if intending to travel to attend the Rotorua conference, to check on all updated health and Government guidelines for any specific entry requirements.
  • If for any reason the Rotorua venue was unable to be used because of COVID-19 restrictions that were imposed by the New Zealand Government, those registered to attend the physical event would be transferred to a new virtual online event that would be set up by the organisers.
  • If for any reason registration numbers have to be reduced at the Rotorua venue under the new traffic light system (also known as the COVID-19 Protection Framework), any delegate registrations over the required limit set by the NZ Government will be transferred to a virtual online registration.
  • Please refer to our full Terms and Conditions relating to any event related issues around COVID-19.

Cancellation policy:

For cancellations on or before Friday 11 February 2022, a 10% administration fee applies. Cancellations received after this date are non-refundable but are transferrable. Please allow 30 days for refunds to be processed. If you wish to transfer your registration to another individual from within your company, please provide us with at least 24 hours advance notice.

To read our full Terms and Conditions, Click Here.


Rotorua, New Zealand

Distinction Hotel Rotorua
390 Fenton Street, Rotorua, New Zealand

With its beautiful garden setting and located just minutes from the city centre, Distinction Rotorua Hotel is the perfect place to relax and unwind after a big day at the conference. After the event, this hotel is also a great base to enjoy the wealth of attractions and activities Rotorua has to offer. Free car parking is available at the venue, however, spaces are limited and hotel guests take priority.

Special accommodation rates are available. The per-night rates are:

  • Superior | $160.00
  • Deluxe | $190.00
  • Junior Suite | $230.00
  • Executive Suite | $250.00

All rates include GST

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