International Keynote Preview

MobileTECH Ag 2021 is fast approaching. If you haven’t already registered, join now to connect with hundreds of NZ’s agritech leaders. This is an unmissable programme that will showcase where the sector is headed and how you can capitalise on the opportunities.

Also remember, if you are unable to travel to Rotorua, we will be live streaming MobileTECH Ag 2021. Virtual online tickets are available. If you miss anything, video presentations will be ready for all, post-event and on-demand.

How the development of data ecosystems unlocks the potential of data sharing in Europe

Jürgen Vangeyte, Scientific Director of Agricultural Engineering, ILVO, Belgium

An enormous digitization is underway in the agri-food sector. Agricultural and horticultural companies produce an enormous amount of products every day. They also produce a growing mass of data that is only valuable if it is shared, brought together and converted into something useful and actionable.

Currently, most data sharing within the global industry are 1-to-1 connections between companies that know each other well. These transactions are often limited to an agreement between the two companies.

In order to make optimal use of this data revolution in the near future, and thus to continue to innovate, the willingness to share data between the agrifood supply chain partners is crucial.

“To built trust in the agrifood data-ecosystem, we need to put the farmer at the steer!”

In Europe, a new data platform is simplifying how data is accessed and shared between producers and technology suppliers. Developers view the available API data sources and can build this directly into their own app or tools. A critical feature of this platform is that data owners must approve access to their data. This ensures that farmers and growers are protected and can retain control of their data.

Only in this way can sufficient trust grow between farmers, companies that want to offer data and companies that want to purchase data in order to shape the data economy in the agrifood sector.

Hear and discover more by registering for MobileTECH Ag 2021.