MobileTECH Ag 2020 brought together technology leaders, innovative developers, early adopters and the next generation of primary industry operators from throughout New Zealand and Australia. MobileTECH is an annual event showcasing the digital technologies transforming the agricultural, horticultural and forestry sectors.
2020 Event Summary
MobileTECH Ag 2020 transitioned into an online event
Given the global COVID-19 pandemic, which closed down international borders throughout the world, we decided to reformat MobileTECH Ag 2020 into an online only event series. Six interactive technology webinars were developed and run for all our delegates, speakers and sponsors. While it was disappointing for all that we could no longer hold the physical event in Rotoura, New Zealand, this year, we completely understood and supported the Government's policy to protect the health and safety of our delegates - and the country.
Since 2013, MobileTECH Ag has been the only event of its type to bring together the technology leaders from right across the agricultural, horticultural and forestry sectors under one platform.
MobileTECH Ag 2020 theme was 'Thriving on Smart Data'.
The key message from the last couple of years has been the need to better understand and utilise operational data to make smarter business decisions. New digital technologies like artificial intelligence, machine learning, The Internet of Things (IoT) and robotics, are continuing to drive massive change within New Zealand's primary production sector. Our industry leaders are working alongside agritech companies to develop the tools necessary to compete in both our local and international markets.
The New Zealand agritech sector, which in 2018 exported $1.4 billion worth of agritech products, is expecting substantial growth, especically as we head out of the current COVID-19 pandemic. Key initiatives, thought organisations like Agritech NZ and Callaghan Innovation, are building significant Government and international support to further capitalise and develop technologies in this sector. It is an exciting time. It is also an important opportunity to create real solutions and improve productivity within the food and fibre sector.
In total, over 2.7 Zettabytes of data exists in our digital universe, with 90% of it created within the last two years. Over the next year, we will generate 1.7 megabytes per person per second - however, less than 0.5% of the available data is being analysed.
The New Zealand primary sector is rapidly accumulating data, through the remote sensors in our fields, GPS units tracking our vehicles, UAVs and satellite imagery data and electronic tags attached to animals. Smart companies are using this data to solve real-world issues.
5 key discussions at MobileTECH Ag 2020:
- What are the key digital technology trends and opportunities for the sector?
- How are technologies and innovations being adopted by leading agricultural, horticultural and forestry companies?
- How can we learn from recent successful case studies between technology developers and industry producers.
- Is data ownership, transparency, collection, use and security a major issue moving forward?
- As digital technologies transform the industry, how do we integrate the next generation of producers and better engage existing managers?
Online Series Outline:
- Part One | Wed 15 April 2020 - Designing agritech together - How to empathise, understand and build with your customer
- Part Two | Fri 17 April 2020 - Aligning with global agricultural standards and open source technology - the role and opportunities for NZ businesses
- Part Three | Mon 20 April 2020 - Connectivity for rural productivity
- Part Four | Wed 22 April 2020 - Wearable technologies empowering the worker
- Part Five | Fri 24 April 2020 - Agritech Industry Transformation Plan
- Part Six | Wed 29 April 2020 - Targeting big Issues with technology
Key Technologies Covered
Mobile technologies ⋅ Artificial Intelligence ⋅ Machine learning ⋅ Internet of Things ⋅ Augmented & virtual reality ⋅ Blockchain ⋅ Cloud computing ⋅ Automation ⋅ Sensors ⋅ Platforms ⋅ Connectivity ⋅ Big data ⋅ Robotics ⋅ Satellite mapping ⋅ Remote assistance ⋅ Data ownership ⋅ Apps and more
Technology developers and suppliers ⋅ Agritech companies ⋅ Corporate producers (large scale farms, orchards and plantations) ⋅ R&D managers ⋅ IT managers ⋅ Entrepreneurial operators ⋅ Early adopters ⋅ Industry consultants ⋅ Researchers ⋅ Public sector organisations
Head of IoT, Vodafone New Zealand
Michelle is known to many across Canterbury for her transformational leadership role as Chief Executive of Christchurch-based social enterprise Kilmarnock, acclaimed for transitioning Kilmarnock from a charity-based model to one of New Zealand’s leading social enterprises.
Driven by business excellence and social change, Michelle has spent the last year embarking on a new journey with the team at Vodafone, bringing the best of the world’s digital innovation and inspiration to all New Zealanders and using digital innovation to drive positive impact for our communities.
President & CEO, OAGi and CTO, AgGateway Global Network, USA
Jim is based in North Carolina, USA and has served in several data-standards-development roles over the past 20 years, covering global standards for agriculture, chemical, aerospace and defence. He is dedicated to promoting and enabling the transition to digital agriculture and improve the efficiency and productivity of data across the sector.
With such a dizzying array of new technology emerging in the agriculture industry, how do growers and the companies that support them anchor their decisions and solutions in a firm foundation? Standards are a key part of that. This session will further explore the interrelationship between standards and competitive advantage.
Head of The Weather Company, an IBM Business
Weather can impact lives and businesses in ways that you might not have considered, and preparation is critical. Join us to hear how weather forecasting data and analytics provide agribusinesses with access to a variety of weather data feeds that inject a wealth of insights to enable smarter, faster decision-making.
Jamie Azzopardi is the Australian and New Zealand leader for The Weather Company, an IBM Business. A member of the IBM Cloud and Cognitive Leadership team, Jamie is responsible for leading the local sales, operations and services divisions of The Weather Company.
Executive Director, Agritech New Zealand
Peter is Executive Director of Agritech New Zealand, co-founder and member of the Australia New Zealand Agritech Council and co-founder of WNT Ventures. Peter works with stakeholders across industry, government, research & investment to connect and assist scale early-stage New Zealand agritech companies with international markets.
As the compliance regulations increase, whilst still maintaining improvements in productivity, decisions on this balancing act will increasingly be data-driven. This will require a massive increase in the number and range of remote sensors providing this data, all the way from the source to the final customer. See how the Agritech industry have started to adopt IoT solutions and how this has massively increased more reliable data records, reduced compliance costs and increased productivity.
Task Force Lead, NZTE
Hear how an ‘industry transformation’ approach is being designed to accelerate Agritech sector growth.
David is a GM at NZTE, and also leading the ‘All of government taskforce’ on Agritech, defining a way that industry and government working together can accelerate the growth of the sector.
Founder, Think Digital, Australia
We had print, then radio, then TV, then computers, now we have Immersive Technologies that we can use to communicate with. There is going to be a Paradigm shift in the way we use digital content. Virtual Reality (VR) and Augmented Reality (AR) are no longer gimmicky, they are powerful tools to drive productivity, increase safety and to tell our story.
Tim’s speciality is “Immersive Technologies in Agriculture” and has created #FarmVR and #FarmAR – Virtual Reality and Augmented Reality farming experiences to help educate people where their food comes from, inspire people to consider agriculture as a career pathway and improve productivity in the supply chain.
“Outsiders accuse the agricultural sector of being technology laggards. Yet every day I meet agritech specialists using the latest tech and research. MobileTech allows us to learn how we can all can benefit from smart technology, applied well.”
Andrew has a background in applying software, data and agricultural science to solving problems and creating opportunities in agriculture. From 2004 when he co-founded Rezare Systems, the company has been involved in helping New Zealand and international businesses improve livestock breeding, pasture management and nutrient flows.
Senior Consultant, Company-X
Augmented and Virtual Reality specialist Lance Bauerfeind is a senior consultant at multi-award-winning software specialist Company-X. Lance’s work in the new realities realm is an integral part of the Company-X mission to deliver Silicon Valley level software savvy with a Kiwi can-do attitude.
Businesses are making significant investments into digital transformation and increasingly adopting Internet of Things (IoT), machine learning and cloud technologies. But many fail to consider how to shift day-to-day activities to maximise new technologies – and capture the associated return on investment. Workers are the critical source of productivity gains when you are digitising operations.
Innovation Consultant, Rezare
Jeremy is a dynamic mix of innovation-expert and communication-specialist who delivers engaging messages designed to inform and motivate innovative change. Having led design-journeys at organisations including Gallagher, Wintec, Ballance and Hamilton City Council, Jeremy is all about providing long-lasting solutions, that allow for ongoing innovation cultures and future-proofed businesses.
Greg has worked both throughout Australia and London and is the CEO of Biosymm, a company which delivers occupational physiotherapy to corporate clients across Australia and New Zealand. Greg is the past national chair of the Occupational Health chapter of the Australia Physiotherapy Association.
Suit-X is the Ironman of today. This is a physiotherapists perspective on how technology can help shape the future. Although automation is becoming more prevalent, there re still tasks people need to do and an ongoing challenge to make it safe for them to do so. Now there are devices out there that focus on how to assist the individual to perform tasks through a wearable exoskeleton.
Technical Lead Software Architect, Cucumber
Roland is a senior architect and software engineer who leads the primary sector innovation team at Cucumber. He has been the lead architect building the Cultivar Management solution “KiwiCloud” for Plant and Food Research.
Good data management is the foundation that supports knowledge-based decision-making and the adoption of new technologies. Follow Plant and Food Research on our journey as they upgrade the data management of the world’s largest kiwifruit breeding programme with Cucumber, all without missing a beat. The destination is a transformation in the way we do research, enabled by scalable, flexible, future-proofed data management.
Data Systems Analyst, Plant and Food Research
Brett Davis is a Data Systems Analyst. He is part of a team creating and implementing a new data management system for Plant and Food Research’s new cultivar development programme.
Good data management is the foundation that supports knowledge-based decision-making and the adoption of new technologies.
Follow Plant and Food Research on our journey as we upgrade the data management of the world’s largest kiwifruit breeding programme with Cucumber, all without missing a beat. The destination is a transformation in the way we do research, enabled by scalable, flexible, future-proofed data management.
Sponsorship & Exhibition Opportunities
MobileTECH Ag offers a tremendous opportunity for companies involved in technology and development to maximise their exposure to New Zealand’s primary industry and agritech companies. Sponsors and supporters play an essential role in the continued success and growth of this key technology event and it's mission to help reshape the future of agritech.
Exhibition spaces are always at a premium and we have a well-deserved reputation of providing both sponsors and exhibitors with a unique platform for promoting their products and services to the industry. For a full range of futher sponsorship options and benefits, please contact our Sponsorship Manager, Gordon Thomson, via (+64) 7 921 1384 or firstname.lastname@example.org.
What Sponsors Say
- “Exceptionally well organised and well attended”
- “Excellent New Zealand and Australian contacts at this event”
- "Lots of new connections which we can now collaborate with”