Emma Wheeler
Head of Strategy, Trust CodesWith experience in strategy and professional services, Emma has worked in food and agriculture for over 10 years. She has a strong focus on food, agriculture, health and the way in which technology can supercharge these sectors. Emma has extensive experience across the agri-food sector globally and in New Zealand.
Prior to Trust Codes, Emma was a Senior Manager at KPMG working alongside KPMGs Global head of Agri-Food. In this role, she advised and worked alongside her clients and industry partners to ensure they are equipped with world-class industry knowledge and consumer trends insights and foresight.
Emma has had work published globally in numerous publications and on behalf of clients.
Presentation Intro
With consumers desire to educate themselves further on information about the products they consume, the pressure for supply-chain participants to be transparent, means product traceability become a standard, not a value add.
Supply chains around the world have been disrupted and digitisation propelled forward, resulting in organisations needing to be agile with the way in which they manage and mitigate their risk. With increased digitisation means increased data standards and the ability for each participant in the ecosystem to be able to interpret the same data in a way that is acceptable and digestible for the end consumer- meaning data interoperability is non-negotiable.
In our presentation, we explore why transparency and traceability are critical for organisations, and what the consumer’s expectations are around the personalised experience delivered to them (and how to do this safely in an ever-changing privacy law compliant manner).
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Emma Wheeler
Emma Wheeler
The tech sector in New Zealand is in a prime position to deliver on consumer expectations for increased transparency, with brilliant data-driven stories of provenance that our global consumers are hungry for.
Speaker Profiles
Jaco Fourie
Machine Vision Manager, Lincoln Agritech
Precision agriculture has made extensive use of new technology to automate and improve common tasks. However, the pervasive use of this technology also highlighted the limitations that researchers must overcome to get practical, economically viable outputs to farmers.
Greg Bodeker
Co-Director, Kanute
Changes in the regulatory environment, and in consumer expectations, requires rapid deployment of digital technologies across New Zealand's agricultural sector. We must take the current when it serves, or lose our ventures (thanks to Shakespeare).
Paul Ryan
CEO / Founder, Trust Codes
With consumers desire to educate themselves further on information about the products they consume, the pressure for supply-chain participants to be transparent, means product traceability become a standard, not a value add.
Kylie Hall
Chief of Storytelling and Other Stuff, Hectre
The fruit tech sector has become one of the most exciting spaces to be working in. As the global appetite for technology increases, the pressures of growing escalate, and the deep need for greater insights builds, the perfect storm is brewing.
Komal Patel
Principal Advisor, Agthentic Group
Komal's work focuses on scaling the adoption of innovation and future-proofing the food and agriculture system so that it can be sustainable, profitable, and resilient.
Australia
Ian Reilly
Managing Director, Altrutec
Ian has spent 30+ years turning new technology into innovative, world-first products in diverse industry sectors including agtech, biotech, medtech, foodtech, renewable energy, defence and aerospace.
Australia
Gavin McEwen
CEO, Farmax
Gavin's focus is on furthering the potential of New Zealand pastoral agriculture through adoption of information technology, believing that transparency and collaboration among the agricultural service industry is long overdue and is key to unlocking that potential.
Bridgit Hawkins
Chief Sustainability Officer, CropX Ltd
From my earliest days of helping on the family farm to founding a technology business focused on enabling financial and environmental sustainability for farmers, I am passionate about making a difference in the agricultural sector.
Nicolás Erdödy
Director, Open Parallel
Nicolás specialises in next-gen high-tech ecosystems and believes "we have to leverage the digital opportunity to become a data-driven industry while addressing climate change, regulations and optimising productivity in the value chain."
Kit Franklin
Agricultural Engineering Senior Lecturer, Harper Adams University
Kit's research focuses on sustainable future farming systems, with the most notable project to date being the award-winning Hands Free Hectare
United Kingdom