Speaker Profiles

DigitalAg 2022
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Emma Wheeler

Head of Strategy, Trust Codes

With experience in strategy and professional services, Emma has worked in food and agriculture for over 10 years. She has a strong focus on food, agriculture, health and the way in which technology can supercharge these sectors. Emma has extensive experience across the agri-food sector globally and in New Zealand.

Prior to Trust Codes, Emma was a Senior Manager at KPMG working alongside KPMGs Global head of Agri-Food. In this role, she advised and worked alongside her clients and industry partners to ensure they are equipped with world-class industry knowledge and consumer trends insights and foresight.

Emma has had work published globally in numerous publications and on behalf of clients.

Presentation Intro

With consumers desire to educate themselves further on information about the products they consume, the pressure for supply-chain participants to be transparent, means product traceability become a standard, not a value add.

Supply chains around the world have been disrupted and digitisation propelled forward, resulting in organisations needing to be agile with the way in which they manage and mitigate their risk. With increased digitisation means increased data standards and the ability for each participant in the ecosystem to be able to interpret the same data in a way that is acceptable and digestible for the end consumer- meaning data interoperability is non-negotiable.

In our presentation, we explore why transparency and traceability are critical for organisations, and what the consumer’s expectations are around the personalised experience delivered to them (and how to do this safely in an ever-changing privacy law compliant manner).

Contact Details

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Emma Wheeler
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Emma Wheeler

The tech sector in New Zealand is in a prime position to deliver on consumer expectations for increased transparency, with brilliant data-driven stories of provenance that our global consumers are hungry for.

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