Kylie HallChief of Storytelling and Other Stuff, Hectre
With a huge passion for the customer experience, Kylie champions Hectre’s USP of Clever Simplicity – delivering awesome agritech with user simplicity at the forefront of design. As Hectre’s Chief of Storytelling, shes our key translator, taking all of the complex techo jargon involved in our world, and making it simple for our customers to understand. And as lead host of The Co-Hort Podcast, (produced by Hectre), Kylie shines the light on the fruit growing industry and the challenging lives of those that strive to thrive within it.
It is no longer enough to just make clever tech. The user experience, and I’m not referring to how pretty your dashboard looks, is king. In a sector that employs high volumes of seasonal workers (excluding the past 2 years!), where trust in paperwork is still strong, and where the days are just so darn busy, creating tech that provides real value, and which can be easily understood, used and adopted, are key factors in the success of tech progression. So, that clever tech you’re developing with a deep and impressive tech stack, better be simple to understand and easy to use. If it’s not, get friendly with the word churn and watch your competitors (if they’re clever) eat your lunch.
Principal Advisor, Agthentic Group
Komal's work focuses on scaling the adoption of innovation and future-proofing the food and agriculture system so that it can be sustainable, profitable, and resilient.
Gavin's focus is on furthering the potential of New Zealand pastoral agriculture through adoption of information technology, believing that transparency and collaboration among the agricultural service industry is long overdue and is key to unlocking that potential.
Marketing Manager, Gallagher Group
The intersection of digital technologies and pastoral production systems has well and truly arrived. By working together, the sector can deliver a digitally enabled farm of the future that is better for livestock, the land, the consumer and the farmer.
Agricultural Engineering Senior Lecturer, Harper Adams University
Kit's research focuses on sustainable future farming systems, with the most notable project to date being the award-winning Hands Free Hectare
Changes in the regulatory environment, and in consumer expectations, requires rapid deployment of digital technologies across New Zealand's agricultural sector. We must take the current when it serves, or lose our ventures (thanks to Shakespeare).