Speaker Profiles

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Kylie Hall

Chief of Storytelling and Other Stuff, Hectre

With a huge passion for the customer experience, Kylie champions Hectre’s USP of Clever Simplicity – delivering awesome agritech with user simplicity at the forefront of design. As Hectre’s Chief of Storytelling, shes our key translator, taking all of the complex techo jargon involved in our world, and making it simple for our customers to understand. And as lead host of The Co-Hort Podcast, (produced by Hectre), Kylie shines the light on the fruit growing industry and the challenging lives of those that strive to thrive within it.

Presentation

It is no longer enough to just make clever tech. The user experience, and I’m not referring to how pretty your dashboard looks, is king. In a sector that employs high volumes of seasonal workers (excluding the past 2 years!), where trust in paperwork is still strong, and where the days are just so darn busy, creating tech that provides real value, and which can be easily understood, used and adopted, are key factors in the success of tech progression. So, that clever tech you’re developing with a deep and impressive tech stack, better be simple to understand and easy to use. If it’s not, get friendly with the word churn and watch your competitors (if they’re clever) eat your lunch.

Contact Details

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Kylie Hall
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Kylie Hall

The fruit tech sector has become one of the most exciting spaces to be working in. As the global appetite for technology increases, the pressures of growing escalate, and the deep need for greater insights builds, the perfect storm is brewing.