Kylie Hall
Chief of Storytelling and Other Stuff, HectreWith a huge passion for the customer experience, Kylie champions Hectre’s USP of Clever Simplicity – delivering awesome agritech with user simplicity at the forefront of design. As Hectre’s Chief of Storytelling, shes our key translator, taking all of the complex techo jargon involved in our world, and making it simple for our customers to understand. And as lead host of The Co-Hort Podcast, (produced by Hectre), Kylie shines the light on the fruit growing industry and the challenging lives of those that strive to thrive within it.
Presentation
It is no longer enough to just make clever tech. The user experience, and I’m not referring to how pretty your dashboard looks, is king. In a sector that employs high volumes of seasonal workers (excluding the past 2 years!), where trust in paperwork is still strong, and where the days are just so darn busy, creating tech that provides real value, and which can be easily understood, used and adopted, are key factors in the success of tech progression. So, that clever tech you’re developing with a deep and impressive tech stack, better be simple to understand and easy to use. If it’s not, get friendly with the word churn and watch your competitors (if they’re clever) eat your lunch.
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Kylie Hall
Kylie Hall
The fruit tech sector has become one of the most exciting spaces to be working in. As the global appetite for technology increases, the pressures of growing escalate, and the deep need for greater insights builds, the perfect storm is brewing.
Speaker Profiles
Greg Bodeker
Director, Bodeker Scientific
Changes in the regulatory environment, and in consumer expectations, requires rapid deployment of digital technologies across New Zealand's agricultural sector. We must take the current when it serves, or lose our ventures (thanks to Shakespeare).
Gavin McEwen
CEO, Farmax
Gavin's focus is on furthering the potential of New Zealand pastoral agriculture through adoption of information technology, believing that transparency and collaboration among the agricultural service industry is long overdue and is key to unlocking that potential.
Nicolás Erdödy
Director, Open Parallel
Nicolás specialises in next-gen high-tech ecosystems and believes "we have to leverage the digital opportunity to become a data-driven industry while addressing climate change, regulations and optimising productivity in the value chain."
Bridgit Hawkins
Chief Sustainability Officer, CropX Ltd
From my earliest days of helping on the family farm to founding a technology business focused on enabling financial and environmental sustainability for farmers, I am passionate about making a difference in the agricultural sector.
Greg Peyroux
CEO, OmniEye
With over 20 years as an ICT leader, manager and strategist, Greg is passionate about turning the latest technology into real-life solutions. His current focus is on OmniEye, an automated camera-based on-farm livestock monitoring system.
Kit Franklin
Agricultural Engineering Senior Lecturer, Harper Adams University
Kit's research focuses on sustainable future farming systems, with the most notable project to date being the award-winning Hands Free Hectare
United Kingdom
Russell Craig
Chief Technology Officer, Microsoft New Zealand
Russell works with sector stakeholders on matters related to technology strategy and policy for Microsoft New Zealand. Based in Wellington, his role focuses on helping customers understand and realise the broad transformational opportunities enabled by Microsoft’s cloud platform.
Emma Wheeler
Head of Strategy, Trust Codes
The tech sector in New Zealand is in a prime position to deliver on consumer expectations for increased transparency, with brilliant data-driven stories of provenance that our global consumers are hungry for.
Ian Reilly
Managing Director, Altrutec
Ian has spent 30+ years turning new technology into innovative, world-first products in diverse industry sectors including agtech, biotech, medtech, foodtech, renewable energy, defence and aerospace.
Australia
Jaco Fourie
Machine Vision Manager, Lincoln Agritech
Precision agriculture has made extensive use of new technology to automate and improve common tasks. However, the pervasive use of this technology also highlighted the limitations that researchers must overcome to get practical, economically viable outputs to farmers.
Paul Ryan
CEO / Founder, Trust Codes
With consumers desire to educate themselves further on information about the products they consume, the pressure for supply-chain participants to be transparent, means product traceability become a standard, not a value add.