Speaker Profiles

DigitalAg 2022
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Paul Ryan

CEO / Founder, Trust Codes

Paul has 25+ years in supply chain software, traceability and barcoding and has extensive experience as a Director and Executive across global corporations. As well as being a qualified economist, Paul has over 15 years payments processing and software experience, 10 years medical records data processing experience and 10 years’ experience in logistics and goods delivery execution and postal services software. Paul set-up Trust Codes to provide food and beverage brand owners with digital brand protection; mass serialisation; machine learning anti-counterfeiting; consumer engagement; proof of provenance, and traceability- along with world-class data analytics and reporting.

Presentation Intro

With consumers desire to educate themselves further on information about the products they consume, the pressure for supply-chain participants to be transparent, means product traceability become a standard, not a value add.

Supply chains around the world have been disrupted and digitisation propelled forward, resulting in organisations needing to be agile with the way in which they manage and mitigate their risk. With increased digitisation means increased data standards and the ability for each participant in the ecosystem to be able to interpret the same data in a way that is acceptable and digestible for the end consumer- meaning data interoperability is non-negotiable.

In our presentation, we explore why transparency and traceability are critical for organisations, and what the consumer’s expectations are around the personalised experience delivered to them (and how to do this safely in an ever-changing privacy law compliant manner).

Contact Details

Website
Paul Ryan
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Paul Ryan

With consumers desire to educate themselves further on information about the products they consume, the pressure for supply-chain participants to be transparent, means product traceability become a standard, not a value add.

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