23-24 March 2021 | Distinction Hotel, Rotorua, New Zealand
LIVE In-Person + Virtual Online Event

MobileTECH Ag brings together technology leaders, innovative developers, early adopters and the next generation of primary industry operators from throughout New Zealand and Australia.

MobileTECH Ag is an annual event showcasing the digital technologies transforming the agricultural and horticultural sectors. This is major networking event for agritech in New Zealand.

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Countdown to MobileTECH Ag 2021
23-24 March 2021

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MobileTECH Ag 2021 Event Details


MobileTECH Ag has been running annually since 2013. It has grown into the leading event for the agritech sector outside of National Fieldays. MobileTECH Ag is the only event of its type to bring together the technology leaders from right across the agricultural, horticultural and forestry sectors under one platform.

Like most events in 2020, MobileTECH Ag 2020 was impacted by COVID-19 and ran as an online event only. Given the situation, this event made a successful transition and delivered a wealth of knowledge to our attendees.

We are now looking forward to, once again, delivering fantastic MobileTECH Ag 2021 event in Rotorua, New Zealand. The return to Rotorua will give all attendees the opportunity to meet, network and absorb the latest digital technologies and developments within the sector.

MobileTECH Ag 2021 theme is 'Smart Data Innovations'

The key message from the last couple of years has been the need to better understand and utilise operational data to make smarter business decisions. New digital technologies like artificial intelligence, machine learning, The Internet of Things (IoT), blockchain and robotics, are continuing to drive massive change within New Zealand's primary production sector.

Key initiatives, through organisations like Agritech NZ and Callaghan Innovation, are building significant Government and international support to further capitalise and develop technologies in this sector. It is an exciting time. It is also an important opportunity to create real solutions and improve productivity within the food and fibre sector.

One location

MobileTECH Ag 2021 will run in Rotorua, New Zealand, enabling delegates and exhibitors to plan with some degree of certainty.

LIVE In-Person + Virtual Online Event

Live links from the New Zealand event will be set up for those unable to travel into Rotorua. This ensures:

  1. Active involvement for Australian and international delegates. Timing for the programme will enable live links to the Rotorua event and all presentations throughout the event. Online questions from virtual conference delegates will be able to be made to all presenters - live.
  2. Significant savings on travel and accommodation costs. As well as being involved during the live event, recorded sessions for the presentations will also be made available post event to all virtual event delegates.
Increased international involvement

The live or virtual hybrid format for MobileTECH Ag 2021 enables a much wider cross section of International presenters to be involved in the event.

Registrations are Live

Registrations for MobileTECH Ag 2021 are now available. Sign up now to take advantage of the special discounts on offer for early-birds, groups, supporting association members, small producers and virtual online rates.

View Registration Rates
Programme Available

View the full two-day programme packed with the leading agritech experts and industry leaders.

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Interested in becoming a Sponsor or Exhibitor?

MobileTECH Ag 2021 offers a tremendous opportunity for companies involved in technology and development to maximise their exposure to New Zealand’s primary industry and agritech companies.

Sponsors and supporters play an essential role in the continued success and growth of this key technology event and it's mission to help reshape the future of agritech.

View sponsorship details

Key Technologies Covered

Mobile technologies ⋅ Artificial Intelligence ⋅ Machine learning ⋅ Internet of Things ⋅ Augmented & virtual reality ⋅ Blockchain ⋅ Cloud computing ⋅ Automation ⋅ Sensors ⋅ Platforms ⋅ Connectivity ⋅ Big data ⋅ Robotics ⋅ Satellite mapping ⋅ Remote assistance ⋅ Data ownership ⋅ Apps and more

Who Attends

Technology developers and suppliers ⋅ Agritech companies ⋅ Corporate producers (large scale farms, orchards and plantations) ⋅ R&D managers ⋅ IT managers ⋅ Entrepreneurial operators ⋅ Early adopters ⋅ Industry consultants ⋅ Researchers ⋅ Public sector organisations


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We have been working closely with a wide range of New Zealand, Australian and international companies, service suppliers, researchers and industry bodies to develop a strong and innovative programme.

Please note that this programme will be both an in-person event in Rotorua, New Zealand, and a streamed online event for those who cannot attend. All registered delegates (both online and in-person) will have access to the recording for a limited time post-event.

If you have any questions about the programme, please contact Ken Wilson on or (+61) 452 262 337.

MOBILETECH AG 2021 Programme


Tuesday 23 March 2021

Timezone: NZDT

9.00am - 12pm

Pre-Event Workshop: ArcGIS in Agriculture

ArcGIS is the world-leading spatial or GIS technology used across widely across many domains including the primary industries. The workshop provides a practical overview of the ArcGIS Platform as well as in-depth coverage of how it is being used to address the unique challenges that face the agriculture, horticulture, and viticulture industries. Specific topics covered include Asset Management, Health and Safety, Farm Environment Planning, IoT Integration, and Drone Monitoring.

Julian Pilois, GIS Technical Consultant, Eagle Technology + Sarah Pitcher-Campbell, GIS Technical Advisor, Eagle Technology

Conference Programme

Conference Registrations + Lunch + Networking


Welcome & Introduction



Opening Keynote: Agritech does not exist in a bubble - What are the key technologies shaping industries throughout NZ?

Graeme Muller, Chief Executive Officer, NZTech


How the development of data ecosystems unlocks the potential of data sharing in Europe

An enormous digitization is underway in the agri-food sector. In order to make optimal use of this data revolution in the near future, the willingness to share data between the agrifood supply chain partners is crucial.

Jürgen Vangeyte, Scientific Director Agricultural Engineering, ILVO, Belgium (via video link)


The Agritech Industry Transformation Plan: progress and actions

Launched in early 2020, the ITP was a significant initiative between the NZ Government and the agritech sector. The groundwork has been laid and this session will provide an overview of what is to happening and how you can engage.

Brendan O'Connell, CEO, AgritechNZ


Collaborating with Australia’s Agritech community

The Australian sector has taken major leaps with the recent formation of Agritech Australia and the Australia New Zealand Agritech Council. What opportunities will this create?

Dr Mike Briers, CEO, Food Agility, Australia (via video link)


Connecting the Rural Sector

While 5G is the next big thing, when will we see this outside of the urban centres and what technologies will fill the gaps in rural and hard to reach areas. Connectivity is essential for farmers and horticulturists to capitalise on the digital evolution.

Glenn Johnstone, Head of ICT Practices, Vodafone NZ

Afternoon Tea + Networking


On the Ground: The Middle East is one of the fastest growing agritech markets in the world

In the lead up to Expo 2020 Dubai, and with food security top of the agenda for many governments in the Gulf region, there is a lot of agritech momentum in the Middle East right now. Demand is high from agri producers for innovative solutions to food and water scarcity challenges, and investment funds are prioritising the sector. New Zealand companies need to position themselves to be competitive across these dynamic markets.

Kevin McKenna, NZ Trade Commissioner and Consul-General, UAE, Qatar and the Levant, New Zealand Trade and Enterprise, UAE (via video link) + Alpha Kennedy, NZTE Beachhead Advisor & Director – Middle East and Africa, Prime Consulting International (in-person)


Robotics: The challenges and opportunities this new technology introduces

Robotics has the power to transform the agricultural sector and has already started creating new ways of working. With the global shortage of labour and a rising global population, higher yields, and an evolution in automation are required. Let's take a look at how robotics is starting to revolutionise the industry - globally.

David Inggs, CEO, Rocos


Agriculture powered by supercomputing

Today data are gathered at different scales and at different frequencies by different organisations using different types of devices. Most of it using already outdated technologies and systems. This creates an integration challenge: digesting data at the local scale, using it to update regional and nationwide scale models, and feeding thus learned models back to the local scale to inform local inference. Real-time advanced modelling and simulation for quick decision-making requires significant computing power. Let's discuss how the Primary Sector will look like when we apply powerful tools and models already available.

Nicolas Erdody, Director, Open Parallel


Application of advanced technologies in agriculture

Advanced cloud-based technologies, such as AI and augmented reality, are creating exciting opportunities for innovation in agriculture. This session will focus on sharing some of those innovations, to stimulate thinking about how we can leverage these capabilities in New Zealand.

Russell Craig, Chief Technology Officer, Microsoft NZ (via video link)


TECH Talks

Short, sharp presentations that showcase and highlight some of the best up and coming agritech innovations, products, services and collaborative opportunities.

  1. Cucumber
  2. Landkind
  3. WISPA
  4. Eagle Technology
  5. FarmIQ
  6. DairyNZ


Drinks + Refreshments + Networking

Wednesday 24 March 2021

Timezone: NZDT


An ongoing challenge: Integrating farm environment plans within digital platforms

Warren Parker, Chairman of the Board, Pāmu Farms


The Future Farmer: The new skillset coming through the sector

Lynda Coppersmith, CEO, New Zealand Young Farmers


Case Study: Connecting farmers with Yacker – An Australian startup

Heath McWhirter & Emma Ayliffe, Directors, Summit Ag, Australia (via video link)


Digital Twins, VR and AR in Horticulture

Ben Judge, Senior Consultant, Company-X


Morning Tea + Networking


International case studies for scaling data to insight with AI

Eitan Dan, General Manager - New Zealand, CropX


Horticultural applications for artificial intelligence and computer vision

Turning streams of data into actionable decisions is the key driver for the horticultural sector.

Ian Yule, Research Director, PlantTech Research Institute


Case Study: The impact of bureaucracy on step-change innovation

As an innovator, Government bureaucracy is both an opportunity and a potential barrier for technology. Hear insights on the development of the Spikey urine detection and treatment system, where the support has come from and the challenges that lie ahead.

Geoff Bates, Managing Director, Pastoral Robotics


Tackling food waste by becoming a data-driven business

On average 1.3 billion tonnes of food is wasted every year. But what if you could be smarter about how you grow by using data to get the right product, to the right buyer, at the right price and the right time – every time.

Jonathan Morgan, Chief Technology Officer, WayBeyond


Conference summary and final comments

Brendan O'Connell, Acting CEO, AgritechNZ


Conference Concludes + Lunch + Networking

Post-Event Workshop

12.30pm - 2.30pm

Post-Event Workshop: Connecting the Agritech Ecosystem

The agricultural industry is complex: farmers and their advisors use a multitude of tools. Real insights and powerful decisions happen when we can leverage information from a variety of data sources. At this workshop you’ll find out how agritech developers and agricultural businesses can make their systems work together. You will learn how you can join collaborations of interest to you, such as Agritech ITP projects, and find other systems you can interact with. This is an optional workshop with limited seating.

Andrew Cooke, Managing Director, Rezare Systems and Agritech NZ Practitioner Working Group


2021 Event Partners

Premium Event Sponsor
Strategic Event Partner
Event Sponsors
Featured image for “Cucumber”
Featured image for “Toi Ohomai TePukenga”
Featured image for “WISPA NZ”
Featured image for “Landkind / GPS-It”
Featured image for “Eagle Technology”
Featured image for “NZRise”
Featured image for “Microsoft New Zealand”
Featured image for “InternetNZ”
Featured image for “Rezare Systems”
Featured image for “Company-X”
Featured image for “Agrigate”
Featured image for “Agrimedia”
Featured image for “WIDE Trust”
Supporting Associations
Featured image for “Agritech NZ”
Featured image for “Horticulture New Zealand”
Featured image for “NZ Young Farmers”
Featured image for “Rural Contractors NZ”
Featured image for “Federated Farmers”
Featured image for “TUANZ”
Featured image for “InternetNZ”
Featured image for “NZRise”

Event Sponsorship

Become a MobileTECH Ag 2021 Event Sponsor and Exhibitor

MobileTECH Ag 2021 offers a tremendous opportunity for companies involved in technology and development to maximise their exposure to New Zealand’s primary industry and agritech companies. Sponsors and supporters play an essential role in the continued success and growth of this key technology event and it's mission to help reshape the future of agritech.

Exhibition spaces are always at a premium and we have a well-deserved reputation of providing both sponsors and exhibitors with a unique platform for promoting their products and services to the industry. For a full range of futher sponsorship options and benefits, please contact our Sponsorship Manager, Gordon Thomson, via (+64) 7 921 1384 or

Past Sponsor Recommendations

  • “Exceptionally well organised and well attended”
  • “Excellent New Zealand and Australian contacts at this event”
  • "Lots of new connections which we can now collaborate with”


Distinction Rotorua Hotel, NEW ZEALAND

390 Fenton Street, Rotorua, New Zealand

With its beautiful garden setting and located just minutes from the city centre, Distinction Rotorua Hotel is the perfect place to relax and unwind after a big day at the conference.

After the event, this hotel is also a great base to enjoy the wealth of attractions and activities Rotorua has to offer. Free car parking is available at the venue, however, spaces are limited and hotel guests take priority.

Special accommodation rates:

  • Superior Room | $160 | per room per night (single, double or twin share occupancy)
  • Deluxe Room | $180 | per room per night (single, double or twin share occupancy)
  • Junior Suite | $220 | per room per night (single or double share occupancy)
  • Executive Suite | $250 | per room per night (single or double share occupancy)

All accommodation prices include GST

Book Accommodation

Registration Rates

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Registration Details

General Details:

  • The Conference Rate refers to your attendance in person at the Rotorua conference
  • Virtual Online registrations can be booked. These apply to companies from outside the North Island, New Zealand (i.e. driving distance to Rotorua). This will enable those currently constrained by travel or budget restrictions within the South Island of New Zealand the option of attending the conference remotely. This also ensures on-line attendance by Australian and other international companies.
  • All prices exclude GST (15%). For registrations from outside New Zealand, GST does not apply.
  • A credit card processing fee of 2.9% will be charged for all transactions.
  • Supporting Association Member discounts apply. Please contact your association directly for the discount code. Supporting Assocations are: AgritechNZ TUANZ, NZRise, Internet NZ, NZ Young Farmers, Federated Farmers and Horticulture NZ.
  • For Super EarlyBird and EarlyBird Rates, registrations and payment must be received ON or BEFORE the dates listed above. 
  • Your Conference Registration payment, if attending the event in Rotorua, covers morning and afternoon teas, lunches, refreshments, workshops, a conference handbook and access to presentations (electronic download for those presentations where presenter approval has been given).
  • For Virtual Online registrations, your registration payment covers live access to all conference presentations, access to presentation PPT’s (electronic download of PDF’s for those presentations where presenter approval has been given) and links to all recorded presentations where speaker approval has been given.

COVID-19 related information:

  • The event organiser will work diligently to ensure that all instructions provided by the New Zealand Government and Health Authorities, relating to travel and the running of events because of COVID-19 are strictly adhered to. You can be sure that we will have all measures in place to safeguard your health and safety.
  • It is the responsibility of the sponsor, exhibitor or delegate, if intending to travel to attend the Rotorua conference, to check on all updated health and Government guidelines for any specific entry requirements.
  • If for any reason the Rotorua venue was unable to be used because of COVID-19 restrictions that were imposed by the New Zealand Government those registered to attend the physical event would be transferred to a new virtual on-line event that would be set up by the organisers. No refunds will be given.
  • Please refer to our full Terms and Conditions relating to any event related issues around COVID-19.

Cancellation policy:

For cancellations on or before Friday 19 February 2021, a 10% administration fee applies. Cancellations received after 19 February 2021 are non-refundable but are transferrable. Please allow 30 days for refunds to be processed. If you wish to transfer your registration to another individual from within your company, please provide us with at least 24 hours advance notice.

To read our full Terms and Conditions, Click Here.

Contact Us


Innovatek Ltd has, over the last decade, delivered an extensive array of over 150 premier conferences, workshops, seminars, managed exhibitions, trade shows and other events throughout New Zealand and Australia.

With a strong background in the forestry industry, its key focus is on delivering technology transfer events for New Zealand and Australia’s primary industries.

The objective is to improve the performance, productive capability and profitability of local businesses throughout these sectors. For more information on Innovatek or the services we supply, see

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Phone Details

  (+64) 7 921 1382
  1800 126 398 (from Australia)

Rotorua Office

Innovatek Ltd
Building X91, Sala Street, Rotorua 3010, New Zealand
PO Box 1230, Rotorua 3040, New Zealand
Ph (+64) 7 921 1382

Dunedin Office

Innovatek Ltd
c/o Distinction Dunedin Hotel, 6 Liverpool Street, Dunedin 9016, New Zealand
PO Box 904, Dunedin 9054, New Zealand
Ph (+64) 3 470 1902